The Course

Design thinking puts the user first, and the primary way we put the user first is by empathizing with them. The primary tool of the empathy stage is the empathy map. This course takes you through the empathy map tool and allows you to start utilizing the design thinking methodology immediately.


The Ideal Student

So who is the ideal student for this course? You are! This course was designed as a follow on for students that have already been exposed or trained in design thinking, but that wanted to dive deeper.

But, it's also a great first step for individuals just getting introduced into design thinking because empathy mapping is one of the primary tools of design thinking.

So if you are a design thinking veteran or someone just starting your design thinking journey, this course is perfect for you.

Craig & Metroid

Hi, I’m Craig Damlo

Innovation is my passion, and helping you to manage your innovations is my calling. One thing I've learned is that I don't have the time to sit down with everyone that needs help. So this collection of courses is my attempt at helping the most people that I can.

Select a pricing plan and sign up

$39

Just the Course

Simple, straight forward, just the course!

You get the entire course, and that's it.

$99

Coached Course

You get the course plus 1-hour of one-on-one coaching

You get the entire course plus you will get one hour of one-on-one time with Craig Damlo to ask your individual questions on how the empathy map tool works, and specificaly how to apply it to your innovation programs.

Frequently Asked Questions


When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

How long should I plan to complete the course?

This course is made up of 3 sections, each section takes about 30 minutes to complete. So in pure classroom time you can expect to spend 90 minutes to complete the course.

Where can I work on the course?

Anywhere you want. The course is compatible with all modern web browsers running on your favorite OS, plus the teachable platform as an app that can be used on your phone for real learning on the go.